This month in 2015 …from the archives. Timed to coincide with international women’s day, this quick-witted advertising has delivered its powerful message way beyond its original media budget, and is a credit to its marketing team. It’s no surprise that this new advertisement for Salvation Army in South Africa has attracted media coverage across the… Continue reading Arresting, Relevant, Topical – The ART of great advertising
March 2021. We’re creating a new site at the moment, which will be here soon. Quite frankly, our old site was looking a bit “Pre-Covid” and corporate. Because the world is changing around us, like every business, we need to adjust to reality. I’ll also re-install the best bits of my old blog, – hopefully… Continue reading New Site coming soon
Small business owners and founders put real passion into developing new and exciting Brands. They have an ownership which comes from being present not only at the launch of a brand and execution of a strategy, but at its very conception. “It’s our baby” As marketers, it is very easy for us to assume that… Continue reading Whose baby is it anyway?